Evan Larsen

Data Analyst

Apr 2025 - May 2026 • 1 yr 1 mo

- Owned the quarterly Map Enrichment Metrics Review: coordinated OKR/KR collection across teams, tracking image coverage, mounting state quality, turn restriction feedback, cost per km, and regional performance. Repaired a deprecated pipeline and resolved a double-counting bug affecting key metrics. - Conducted a strategic market coverage analysis recommending a shift from a universal 95% target to a high-yield maintenance model, preserving hardware for international expansion into Europe and Canada. - Performed a longitudinal coverage analysis across 4+ years and 4 methodology changes, identifying consistent seasonal patterns in driver activity and freshness metrics. - Developed and maintained real-time dashboards in Mode to monitor mapping KPIs for global leadership. - Built a multi-variable airport compliance alerting system (Verity/Slack) tracking GPS drift, reroute cost, and net time delta across PHX, DFW, and other major markets; investigated localization failures via ride trace and telemetry analysis. - Built a SQL co-occurrence pipeline identifying clusters of bad driver/rider airport experiences, shipping a monthly auto-updating report to the Mapping Product team. - Developed a multivariate driver churn model achieving CV AUC 0.75, separating low-risk (23% churn) from high-risk drivers (74% churn, a 51pp gap) to improve Fleetview invitation scoring.

Data Operations Project Lead

Jul 2022 - Apr 2025 • 2 yrs 9 mos

- Automated geospatial data workflows across 130+ international markets, reducing processing time by 20%. - Collaborated with engineers on map data systems and GPS device tooling; produced technical documentation and training videos to standardize workflows across distributed teams. - Provided stakeholders with spatial KPIs and metrics-based updates to align mapping initiatives with business goals.

Project Coordinator

Jul 2021 - Jul 2022 • 1 yr

Basemap Enrichment Team - Managed and maintained spatial imagery collection devices and developed device maintenance workflows, improving mapping efficiency by 75%. - Created instructional content and troubleshooting guides for driver support, documenting best practices for internal data management.