Esther Dara

Shopify SEO & Store Optimization Specialist

Growthub • Freelance

Mar 2026 - Jun 2026 • 3 mos

Provided comprehensive Shopify optimization services aimed at increasing organic traffic, improving search engine rankings, and maximizing conversion rates. Performed technical Shopify SEO audits, page speed optimization, image compression, metadata optimization, schema implementation, sitemap improvements, and URL optimization. Optimized product pages with high intent keywords, persuasive product descriptions, engaging visuals, and strategic call to action placement. Improved Core Web Vitals while ensuring mobile responsiveness and accessibility across all devices. Collaborated with marketing teams to integrate Google Analytics, Google Search Console, Facebook Pixel, TikTok Pixel, email marketing automation, and performance tracking dashboards. Regularly monitored SEO performance, keyword rankings, customer behavior, and conversion metrics to identify continuous growth opportunities.

Shopify Website Designer & Conversion Specialist

Digital Impact Solutions • Freelance

Jan 2025 - Jan 2025 • 0 mos

I designed premium Shopify websites focused on improving customer experience and increasing online sales. Delivered complete Shopify store setup services including homepage design, landing page design, product page customization, collection page creation, navigation structure, and mobile responsive optimization. Conducted detailed Shopify SEO audits, keyword optimization, metadata implementation, image optimization, structured collections, and internal linking strategies to improve search visibility. Redesigned outdated Shopify stores into modern, conversion focused online stores that reflected each client's unique brand identity. Implemented conversion optimization techniques including trust badges, urgency elements, optimized product descriptions, FAQ sections, sticky add to cart features, upsell funnels, and abandoned cart recovery integrations. Worked with businesses across fashion, cosmetics, health, electronics, jewelry, digital products, and dropshipping industries to create scalable eCommerce experiences capable of supporting long term business growth.

Senior Shopify Expert & eCommerce Developer

Ecommerce • Freelance

Aug 2021 - Jul 2023 • 1 yr 11 mos

As a Senior Shopify Expert, I specialized in building high converting Shopify stores that help brands increase traffic, improve user experience, and maximize sales. I designed responsive Shopify websites from scratch, customized premium themes, developed custom sections, and optimized every page for conversions. My responsibilities included Shopify store design, Shopify website redesign, Shopify theme customization, Shopify SEO optimization, speed optimization, product page optimization, collection page setup, navigation improvements, and complete Shopify store migration. I integrated payment gateways, shipping methods, Klaviyo email marketing, Judge.me reviews, upsell and cross sell applications, subscription systems, and analytics tools. I also worked with Shopify Plus merchants to develop scalable eCommerce solutions while implementing CRO strategies, mobile optimization, trust building elements, and customer journey improvements. Every project focused on increasing conversion rates through strategic UX/UI design, clean layouts, and optimized checkout experiences.