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Erica Fernandes
@ericacfer
Lead Generation and Outbound Specialist for Pharma, MedTech and Digital Agencies
Brasil
Português, Inglês, Espanhol
Sobre mim
B2B sales and lead generation specialist with 8 years in pharma, medtech, and digital marketing. Built outbound prospecting systems at a multinational pharma company, opening markets across US, Europe and Latin America. Now I work with founders, agencies, and SaaS companies on lead gen, cold outreach, and sales operations. I research prospects, write personalized outreach, and move conversations to qualified opportunities. Remote, worldwide. English and Portuguese fluent.
Habilidades
Erica Fernandes
offline •
Conheça meus serviços
Abordagem de leads
I will do lead generation for pharma and medtech
Automações de E-mail
I will do cold email and linkedin outreach campaign
Portfólio
Experiência profissional
Self employed / Freelance
Autônomo • 9 yrs 1 mo
Lead Generation & Outbound Consultant — SaaS, Agencies, MedTech
Mar 2021 - Present • 5 yrs 6 mos
Lead generation and outbound specialist serving SaaS founders, digital marketing agencies, and MedTech companies. Services include: cold email prospecting, LinkedIn outreach campaigns, prospect research and ICP development, discovery call scheduling and qualification, CRM setup and pipeline management, and sales copywriting. Typical projects: - Building 50-100 qualified leads per month through multi-channel outreach - Setting up and optimizing cold email sequences (Instantly, Woodpecker, etc) - LinkedIn prospecting and sales navigator campaigns - Creating target account lists and prospect research for niche markets - Qualifying and scheduling discovery calls - CRM implementation (HubSpot, GoHighLevel, Salesforce) Results: Campaigns average 15-20% personalization lift vs. templated outreach. Known for research-driven targeting and conversion-focused follow-up. Industries: SaaS, digital marketing agencies, MedTech, pharmaceutical distribution, healthcare.
Business Development Specialist
Aug 2017 - Mar 2021 • 3 yrs 7 mos
Opened new markets across Latin America for a global pharmaceutical multinational through systematic outbound prospecting and relationship-driven sales strategy. Built and executed market entry campaigns targeting key decision-makers in healthcare institutions, distributors, and pharmaceutical representatives. Achieved 100%+ YTD revenue growth within the product line through structured prospecting, account research, and consultative sales engagement. Managed cross-functional coordination across regional teams and implemented relationship management systems that improved conversion and client retention.
