emmy

Email Marketing Specialist & Klaviyo Expert

Self employed / Freelance • Freelance

Jan 2024 - Present • 2 yrs 9 mos

I work with e-commerce brands and online businesses to develop effective email marketing strategies that strengthen customer relationships, improve engagement, and support business growth. My experience covers the complete email marketing process, from account setup and platform integration to campaign creation, automation, audience segmentation, and performance optimization. I have hands-on experience setting up and configuring Klaviyo accounts, integrating Shopify stores, organizing subscriber lists, and building structured email marketing systems tailored to each business's goals. I create automated email flows that guide customers through different stages of their journey, including welcome series, abandoned cart recovery, browse abandonment, post-purchase follow-ups, customer win-back campaigns, and other retention-focused automations. My work also includes designing professional, visually appealing email templates that align with brand identity and deliver a consistent customer experience across devices. I develop email campaigns with engaging copy, clear messaging, compelling calls to action, and appropriate audience targeting to help businesses communicate effectively with their subscribers. Through customer segmentation, I help businesses organize their audiences based on relevant customer characteristics and behavior, allowing for more personalized and targeted communication. I also focus on email list management, deliverability best practices, automation testing, and campaign performance monitoring to ensure that email marketing systems are properly structured and function as intended. My approach combines strategic planning, creative email design, customer-focused messaging, and marketing automation to help businesses nurture leads, recover abandoned carts, encourage repeat purchases, and build lasting customer loyalty