Emmanuel A

Email Marketing Specialist | Klaviyo Expert | Worldwide Pet Brand

Worldwide Pet Brand • Freelance

Dec 2025 - Present • 7 mos

I worked with a fast-growing international pet brand to build, optimize, and scale high-volume email marketing campaigns and automated flows that generated measurable revenue growth. This role involved owning the email marketing strategy end-to-end, working closely with the founder, executive team, media buyers, and CRO team to ensure email messaging aligned across all paid and organic channels. 🔹 What I Did - Planned and executed email marketing strategies across 13 international markets - Built and optimized Klaviyo flows and broadcast campaigns for revenue growth - Wrote direct-response email copy designed to increase open rates, CTR, and revenue per recipient - Designed mobile-optimized email templates with a strong focus on conversion - Managed large email lists while maintaining high deliverability and sender reputation - Conducted A/B testing on subject lines, copy, offers, and timing - Analyzed performance data and continuously optimized based on results - Collaborated with media buyers and CRO teams to maintain consistent messaging across ads, landing pages, and email - Prepared performance reports and insights for the executive team to guide future strategy 🔹 Results Focus - Improved key email metrics (open rate, CTR, and revenue contribution) - Scaled email revenue across multiple regions - Created repeatable systems for testing and optimization - Helped position email as a core revenue channel, not just a support channel