
emmabam
email marketing specialist and campaign strategy
Habilidades

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Experiência profissional
Senior Email Marketing Strategist
Self Employed • Freelance
Jul 2022 - Present • 3 yrs 10 mos
Specialized in full-cycle email marketing strategy and execution for e-commerce brands, SaaS companies, coaches, and online businesses across the United States and globally. Key achievements: • Managed email campaigns for 50+ clients, achieving an average open rate of 42% and click-through rate of 9% — well above industry benchmarks. • Built and optimized automated flows including welcome sequences, abandoned cart recovery, post-purchase follow-ups, win-back campaigns, and lead nurture drips. • Generated $2M+ in directly attributed email revenue across client portfolios using platforms including Klaviyo, Mailchimp, ActiveCampaign, ConvertKit, and HubSpot. • Conducted A/B testing on subject lines, CTAs, and send times to consistently improve campaign performance. • Delivered full email audits, list segmentation, and deliverability optimization for brands experiencing low inbox placement rates. Clients range from 6-figure Shopify stores to B2B SaaS startups, fitness brands, real estate professionals, and online course creators.