Md Emam Hossen

Facebook Ads Specialist

Meena Bazar • Freelance

Sep 2021 - Dec 2022 • 1 yr 3 mos

**Company:** Meena Bazar **Job Title:** Facebook Ads Specialist & Paid Social Media Executive **Responsibilities:** • Planned and executed end-to-end Facebook & Instagram advertising campaigns based on business objectives, target audience and marketing goals. • Created and managed campaigns for Brand Awareness, Reach, Traffic, Engagement, Video Views, Lead Generation, Messages, App Promotion and Conversions/Sales. • Conducted audience research and built Custom Audiences, Lookalike Audiences, saved audiences and detailed interest/behavior-based targeting. • Managed campaign structure, objectives, ad sets, budgets, bidding, placements, schedules and optimization settings through Meta Ads Manager. • Created and tested multiple ad creatives, copy, headlines, descriptions, CTAs, images, videos, Reels and carousel ads. • Performed A/B testing on audiences, creatives, ad copy, placements and campaign strategies to improve performance. • Implemented retargeting campaigns using website visitors, customer lists, video viewers, Facebook/Instagram engagers and other relevant audiences. • Worked with Meta Pixel, Conversions API and conversion tracking to measure user actions and campaign results. • Monitored CPM, CPC, CTR, CPL, CPA, ROAS, frequency, reach, impressions, engagement and conversion performance. • Optimized campaigns by adjusting audiences, budgets, creatives, placements and bidding strategies based on performance data. • Managed daily/weekly budgets and monitored ad spend to improve cost efficiency and return on advertising spend. • Analyzed campaign insights and prepared performance reports with actionable recommendations. • Researched competitors, market trends and new Meta advertising features to identify growth opportunities. • Maintained Facebook Page advertising assets, reviewed ad policies and ensured campaigns complied with Meta advertising guidelines.

Social Media manager

Bd Software Ltd. • Freelance

Jun 2021 - Sep 2022 • 1 yr 3 mos

**Company:** Bd Software Ltd. **Job Title:** Social Media Manager & Digital Marketing Executive **Responsibilities:** • Developed and executed end-to-end Social Media Marketing strategies aligned with business goals and target audiences. • Managed company profiles across Facebook, Instagram, LinkedIn, YouTube, TikTok and other relevant platforms. • Created, scheduled, published and optimized engaging posts, Reels, Stories, videos, graphics and promotional content. • Conducted audience research, competitor analysis, hashtag research, trend monitoring and content research. • Planned and maintained monthly/weekly content calendars and developed platform-specific content strategies. • Managed Facebook & Instagram Ads, including campaign setup, audience targeting, retargeting, budgeting, A/B testing and performance optimization. • Optimized social media profiles, captions, hashtags, keywords, CTAs and content for better reach, engagement and discoverability. • Monitored comments, messages, mentions and reviews while maintaining positive audience engagement and brand communication. • Built organic reach, brand awareness, community engagement, followers and website/social traffic through consistent content and campaigns. • Analyzed insights and KPIs including reach, impressions, engagement, CTR, video views, watch time, follower growth, leads and conversions. • Prepared performance reports and used analytics to improve content, campaigns and overall social media ROI. • Collaborated with designers, content writers and other teams to maintain consistent brand voice and visual identity. • Managed social media reputation, handled audience feedback and monitored industry trends and competitors. • Continuously tested new content formats, creative concepts, posting schedules and growth strategies to improve overall performance.