Elliot H

GoHighLevel Web Architect & Sales Funnel Specialist | Financial Literacy

Jan 2025 - Apr 2025 • 3 mos

I developed the concept for a digital sales platform centered on wealth-building education, financial literacy, and student loan debt management. The project focused on creating a structured online experience where visitors could discover educational resources, purchase e-books, complete financial assessments, and engage with content designed to improve their understanding of personal finance. The website architecture and funnel strategy were planned around guiding visitors from initial interest to product purchases through clear landing pages, persuasive calls to action, and streamlined checkout experiences. The system also incorporated payment processor integrations and product pathways connecting customers to books distributed through Lulu and Amazon. A key priority was building a scalable digital sales infrastructure using GoHighLevel, with the potential to support lead capture, automated follow-up, customer engagement, and future product promotions. The broader objective was to create a centralized platform that connects educational content, digital products, and sales automation to support sustainable business growth.

Systeme.io Funnel & Membership Setup Specialist | Wellness Business

May 2024 - Oct 2024 • 5 mos

I designed the foundation of a connected digital system for a wellness business in Queensland, Australia, bringing client acquisition, practitioner onboarding, email automation, and membership management into one organized workflow. The project involved developing two dedicated funnels: one to introduce clients to the business, showcase its practitioners and services, capture enquiries, and nurture subscribers through automated welcome and follow-up emails; and another to communicate the business's vision, collect practitioner applications, and streamline the review and approval process before practitioners could join the network. The membership structure was planned around separate client and practitioner options, combining one-time joining fees with recurring payments. This included investigating GoCardless direct debit integration for Australian bank accounts and ensuring practitioner payments would only begin after approval. The existing Square website and booking system were to remain operational throughout the setup. The focus was on building a connected, user-friendly system with carefully structured automations, tested payment flows, a mobile-friendly experience, clear ownership of all accounts, and recorded training to help the business manage and maintain its systems independently.