
Eliana L
Driving business growth through CRM, email and influencer marketing
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Portfólio
Experiência profissional
Digital Marketing Specialist | CRM & Email Marketing
Kwork • Freelance
Nov 2025 - Present • 6 mos
I Worked with small businesses, startups, and personal brands across different industries to improve their marketing systems and online visibility. Managed multiple client projects focused on CRM setup, email marketing, newsletter growth, and influencer campaigns. For CRM projects, I helped clients set up and customize HubSpot CRM, organized contact databases, created sales pipelines, automated workflows, and improved lead tracking and follow-ups. This helped clients better manage customer relationships and improve sales efficiency. For email marketing projects, I used Brevo to design and manage email campaigns, set up email lists, segmentation, and automation sequences. I supported clients with campaign scheduling, performance monitoring, and optimization to improve open rates, click-through rates, and engagement. I also worked with newsletter-based clients using beehiiv, assisting with newsletter setup, content structure, subscriber growth strategies, and analytics tracking. These projects helped clients grow loyal audiences and strengthen brand communication. In addition, I supported brands with influencer marketing by researching and selecting relevant influencers, managing outreach and communication, coordinating collaborations, and tracking campaign results. These projects focused on authentic partnerships that increased brand awareness and audience trust. Throughout all projects, I maintained clear communication with clients, met deadlines, and delivered organized, results-driven marketing support tailored to each client’s goals.