Edren. J

Senior Signage & Environmental Designer

Design Pickle • Freelance

Jul 2026 - Present • 2 mos

For 4 years, I directed the outdoor marketing division for a regional environmental graphics agency. My primary focus was designing high-impact outdoor signage for top-producing real estate agencies, commercial property developers, and local construction contractors. I developed specialized design systems for realtor yard signs, heavy-duty safety site boards, and massive scaffolding mesh banners. Working closely with local print vendors, I ensured all digital files met strict industry standards for outdoor UV printing, utilizing exact bleed specifications, safe zones, and 300 DPI high-resolution exports. Key Achievements: • Designed and scaled graphics for over 300+ construction site boards and realtor open house campaigns, reducing print-rejection rates to zero. • Developed a standardized contractor yard sign template system that increased the agency's order turnaround speed by 40%.

Lead Retail Storefront Designer

Semrush • Freelance

Jul 2026 - Present • 2 mos

In this role, I led the retail branding department, specializing in designing immersive exterior and interior graphics for brick-and-mortar businesses. I worked directly with cafe owners, boutique retailers, and restaurant managers to create cohesive storefront visual identities. My daily projects ranged from perforated window decals and frosted glass typography to large-format menu boards and outdoor A-frame signs. I expertly managed the visual hierarchy, typography, and color contrast of these designs to maximize readability for street-level foot traffic and drive active walk-in sales. Key Achievements: • Overhauled the exterior storefront window graphics for a chain of 15 local cafes, directly contributing to a 25% increase in their average daily foot traffic. • Engineered a highly legible, modular menu board design that was adopted by over 50 local deli and restaurant clients.

Lead Large Format Graphic Designer

Pentagram • Freelance

Jul 2026 - Present • 2 mos

For 5+ years, I served as the Lead Large Format Designer at a premier commercial printing studio, bridging the gap between digital design and physical installation. I specialized in creating highly accurate, vector-based templates for massive commercial projects, including 53ft semi-trailers, real estate development boards, and storefront window graphics. I collaborated daily with local realtors, general contractors, and logistics fleets to design branding that grabs attention from 50 feet away. I managed the pre-press process, ensuring flawless CMYK color profiles, bleed margins, and 1:20 scale blueprints. Key Achievements: • Spearheaded the design of over 400+ commercial fleet wraps and yard signs with a 99% print-accuracy rate. • Redesigned the fleet branding for a regional moving company, boosting mobile lead generation by 35%.