
Echo Ding
Asia Market Entry Strategist
Habilidades

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Experiência profissional
Founder & CEO
Self Employed • Autônomo
Sep 2018 - Present • 7 yrs 11 mos
Founder & CEO, D&Z Summer Ltd. — Japan-based cross-border marketing consultancy helping European brands grow in China, Japan and APAC. •Led full-funnel marketing strategy — overseeing digital campaigns, offline events, and PR, significantly increasing public engagement and visitor numbers •Managed end-to-end project delivery: scoping, budgeting, scheduling, quality assurance, and client reporting •Negotiated and closed contracts with clients in Japan, US, China, and Europe, demonstrating cross-cultural business acumen
Senior Marketing and Licensing Manager
Angry Birds • Período integral
Feb 2012 - Sep 2018 • 6 yrs 7 mos
Rovio Entertainment (Angry Birds) Senior Marketing and Licensing Manager - Drove 4x licensing revenue growth in China through strategic partnerships and market activation - Managed brand licensing, publishing, and educational product collaborations - Led cross-channel campaigns to strengthen fan engagement and brand presence - Oversaw brand approval processes ensuring consistency across global and local markets - Represented brand at major industry events and partner activations - Built and led China marketing function as first local hire - Planned and executed major launch events and campaigns across China and Finland - Delivered integrated campaigns combining PR, digital, and offline activations - Strengthened brand positioning through localized storytelling and partnerships
Marketing Manager
Community Phone • Período integral
Mar 2007 - Feb 2012 • 4 yrs 11 mos
- Led marketing and channel development across 7 APAC markets - Delivered 25% YoY growth and expanded regional market share - Planned and executed 30+ international exhibitions and industry events, generating leads and strengthening brand presence - Built PR networks and managed agencies across multiple countries - Developed partner ecosystem across government, maritime, and aviation sectors