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Design Lead
Adtechub • Freelance
Sep 2025 - Jan 2026 • 4 mos
As a Design Lead at Adtechub, I didn’t just focus on making things look good — I focused on making them convert. One of the businesses I worked with was struggling with inconsistent branding, low landing page conversions, and underperforming ad creatives. Their traffic was decent, but the results weren’t matching the spend. The problem wasn’t traffic — it was clarity, positioning, and user experience. I stepped in and restructured their entire design ecosystem. First, I rebuilt their brand identity to create consistency and authority across all touchpoints. Then I redesigned their landing pages with a conversion-first structure — clear messaging hierarchy, strong above-the-fold positioning, strategic CTAs, social proof placement, and mobile-first optimization. Next, I collaborated closely with the marketing team to develop high-performing ad creatives based on testing frameworks, not guesswork. We implemented A/B testing cycles and continuously optimized based on performance data.