Don Todd

Logo & Brand Identity Designer

Upwork • Freelance

May 2020 - Jan 2026 • 5 yrs 8 mos

I’ve been working as a Freelance Logo and Brand Identity Designer on Upwork, collaborating with clients from the United States, United Kingdom, Canada, Australia, and beyond. I specialize in creating modern, strategic, and highly versatile logos ranging from clean minimalist designs to expressive mascot logos and complete brand identity systems. What sets my work apart is my commitment to truly understanding each client’s business, target audience, and goals before putting pen to tablet. This approach has allowed me to successfully deliver high quality projects with consistently strong client feedback. I’m proficient in Adobe Illustrator, Photoshop, and branding strategy, and I always deliver scalable vector files along with full brand guidelines when needed. I take pride in clear communication, quick turnaround times, and delivering designs that not only look great but also work effectively across all platforms from websites and social media to packaging and merchandise. Many of my clients have returned for multiple projects, which I consider the biggest compliment. I’m passionate about helping businesses of all sizes establish a strong and professional visual presence through thoughtful, creative design.