Don Dave

LinkedIn Automation and Dripify Campaign

Oliver Medill Associates • Freelance

Jul 2026 - Jul 2026 • 0 mos

Case Study: LinkedIn Automation & Trusted Advisor Positioning — Dripify Campaign Build Duration: 13–30 July 2026 Client: Oliver Medill, founder of All About Impact, a coaching and workshop practice that helps technical experts in law, consulting, pharma and insurance evolve into trusted client advisors. The Situation: Oliver had recently purchased Dripify Pro but had little familiarity with LinkedIn automation tools. Despite holding a network of 3,000+ first-degree connections, he had no structured way to turn either those contacts or fresh prospects into genuine leads for his coaching and workshop offerings. My Approach: Connected and configured Dripify alongside LinkedIn and Sales Navigator Segmented his target audience across three sectors — legal, business consulting, and pharma/insurance — using filters for seniority (Partner, MD, VP), company size (11–500 staff) and UK location Built three distinct outreach sequences, each with a connection request and two follow-ups, all reflecting his core "trusted advisor, not expert vendor" message Manually reviewed and filtered his existing network down to roughly 1,500 relevant contacts, then built a dedicated re-engagement sequence for them at no added cost Reworked messaging mid-project to reflect both his group workshop and 1:1 coaching offers, based on his direct input Routed every message sequence through him for approval before anything went live Designed a focused two-message push to boost turnout for his live masterclass, "Beyond Data and Slides," including a pre-event qualifying question aimed at cutting down no-shows Outcomes: Four complete, client-approved campaigns delivered on schedule Adjusted targeting, messaging tone and coaching detail through several rounds based on live feedback Identified and addressed a specific engagement problem (low event attendance) with a purpose-built messaging sequence Kept the process transparent throughout, with account access handled carefully and every message signed