
Dwayne Cole
Premium B2B Flyers, SaaS Pitch Sheets and Editorial Carousels
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Portfólio
Experiência profissional
Content Creator & Graphic Designer
Creator • Freelance
Dec 2021 - May 2026 • 4 yrs 5 mos
I run my own fitness brand on Instagram (@dwayne.pt) with 12,000 followers — and every visual on that feed is designed by me. Carousels, reel covers, story templates, promotional flyers, brand identity. Designing in front of a real audience every day is the difference between a designer who guesses what works and one who knows: hook strength, hierarchy, retention, save-worthiness — these aren't theory for me, they're feedback I get within 24 hours of every post. Highlights: • Built and grew @dwayne.pt to 12,000 followers, designing 100% of the brand's visuals in-house. • Created the full visual identity from scratch — logo, colour system, typography, reusable carousel and reel templates. • Refined design choices through direct audience feedback, not assumptions. • Maintain a design system that keeps every post on-brand without slowing output.