Tanzid

Digital Marketing Strategist / Google Ads Specialist

Freelance • Freelance

May 2021 - Present • 5 yrs 5 mos

As a Digital Marketing Strategist and Google Ads Specialist, I have managed PPC campaigns for local and international clients across a wide range of industries. I specialize in planning, setting up, managing, and optimizing Google Search, Display, Shopping, and Performance Max campaigns with a focus on generating qualified leads and sales while managing advertising budgets efficiently. My experience includes keyword and competitor research, audience targeting, bidding strategies, ad copy, negative keywords, campaign restructuring, account audits, conversion tracking, GA4, GTM, performance analysis, and ongoing optimization. I regularly analyze search terms, conversion data, targeting, budgets, and campaign performance to identify improvement opportunities and resolve underperforming campaigns. I also prepare performance reports, support and guide PPC team members, and collaborate with sales, development, and management teams to improve campaign efficiency and business results.