Victor B

Senior E-commerce Operations Manager

Jul 2023 - Present • 3 yrs 1 mo

I build online stores and then run the operations behind them. Marketplace operations (Amazon, Walmart, Etsy) Listing creation and optimization: titles, bullets, backend keywords Bulk catalog uploads and flat-file spec sheets Variation and parent-child listing structures Pricing, inventory and order workflows Supplier sourcing from US and overseas vendors Marketplace listing SEO so products surface in on-platform search Store setup and operations (WooCommerce, Shopify) Full store builds: products, variations, collections, shipping zones, tax, payment gateways Checkout and payments via Shopify Payments, WooCommerce, Stripe, PayPal and Gumroad Accessories store with supplier fulfillment on inewfinds.com Product data cleanup, category architecture and internal linking across large catalogs Digital product delivery and licensing Web design and development Custom WordPress builds using Elementor plus hand-coded HTML and CSS sections where a page builder would slow the site down Reusable component systems: comparison tables, recommendation cards, FAQ accordions, CTA blocks JavaScript configuration systems for site-wide link management Shopify theme setup and customization, collection and product page layouts, app integration Speed optimization: caching, image compression, script and plugin cleanup Rebuilds and migrations with full 301 redirect mapping and no lost rankings Mobile-responsive across every breakpoint, analytics and Search Console setup, handover documentation Live examples: inewfinds.com and diginomad818.com, both built, stocked and run by me.

Digital Marketing Professional

Jul 2023 - Present • 3 yrs 1 mo

I plan and execute the marketing behind two e-commerce and affiliate properties: iNewFinds.com in home energy and backup power, and DigiNomad818.com in online business tools and digital products. SEO: Keyword research and search-intent mapping before any content is written On-page optimization: titles, meta descriptions, heading structure, schema Technical SEO: canonical tags, redirect mapping, category slug conflicts, sitemap hygiene Site architecture built around pillar and cluster content, audited for cannibalization Content and copywriting: Product comparisons, buyer's guides, how-to articles and review content Sales pages and landing page copy for digital products Product descriptions written for both search and conversion Email and funnels: Welcome sequences, nurture flows and product launch campaigns Tripwire to core offer funnels with segmentation Affiliate marketing: Partnerships through Impact.com with brands including EcoFlow, Jackery, Renogy and Anker Link management systems, disclosure compliance and conversion tracking Everything runs against my own revenue, which means content gets judged on what it earns, not on word count.