Dewo Adibowo

Senior Graphic Designer

PT. Bhakti Idola Tama • Período integral

Jan 2025 - Jan 2026 • 1 yr

Brand Identity Management and Multi-Channel Asset Creation Digital & Offline. - Successfully refreshed the visuals (minor re-branding) of Rinnai's digital assets, increasing social media engagement rates by 49% in one year. - Developed a consistent visual identity for the “Shimizu: The Star of Water Pumps” campaign throughout Indonesia, strengthening the brand's position as Top of Mind in the water pump category. - Built a comprehensive “Brand Style Guide” or Design System for Rinnai and Shimizu, accelerating the internal team's design process by +30% due to asset standardization. - Optimizing packaging design to be more informative and modern, thereby reducing customer complaints related to incorrect product specification selection by +82%. - Designed promotional banner UI/UX for Marketplace, which was proven to increase Click-Through Rate (CTR) by +73% during the national shopping promotion period (Harbolnas).

Senior Graphic Designer

PT. Inovasi Karya International • Período integral

Jul 2023 - Jul 2024 • 1 yr

My work rhythm is a combination of technical aesthetics (so that the product looks sturdy) and sales functionality (so that people want to buy it). Here, I don't just create beautiful images, but also ensure that the spirit of adventure reaches customers' mobile screens and physical store shelves. The following are details of my duties, responsibilities, functions, and achievements | Branding & Product Photography Retouching | Event & Aktivasi Design | Catalog & POSM Layouting. - Catalog & POSM Layouting Successfully increased Facebook/Instagram ad CTR by +15% through cleaner visual design optimization and more contrasting Call-to-Action (CTA) placement. - Simplified the daily content creation workflow by creating consistent design templates, speeding up content production time by up to +30%. - Redesigned the “Best Seller” area in physical stores with informative technical infographics, which helped increase sales of hiking equipment by +10% in one quarter. - The educational visual content (tips for caring for hiking boots) that I designed became the most saved and shared content throughout 2025.

Junior Graphic Designer

PT. ETC Original Supply • Período integral

Jan 2020 - Mar 2023 • 3 yrs 2 mos

My role is not only to create beautiful images, but to ensure that those visuals can “sell” dreams and lifestyles | Combining online (e-commerce & social media) and offline (physical stores) | Digital Campaign & E-commerce Design. - Successfully increased engagement on Instagram through fresher and more relatable fashion education content design. - Achieved a record of zero printing errors (typos or color mistakes) in store promotional materials for a full year. - Accelerated the product catalog creation workflow by +20% by creating systematic yet flexible design templates. - Successfully maintained visual identity consistency between mobile app content and physical store decor, providing consumers with a seamless shopping experience (omnichannel).