
Augustine D
Steam Gamer
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Portfólio
Experiência profissional
Steam Game Marketing Specialist
Self Employed • Freelance
Jan 2021 - Present • 5 yrs 6 mos
Provide end-to-end Steam marketing for indie and mid-size PC game developers, from pre-launch wishlist building through post-launch sales optimization. Work directly with Steamworks backend data to make evidence-based marketing decisions rather than guesswork. Optimized 15+ Steam store pages (capsule art briefs, screenshots order, trailer placement, tagging/keyword strategy) to lift store page click-through and wishlist conversion rates Built and executed wishlist campaigns across Reddit, X/Twitter, TikTok, and Discord, growing pre-launch wishlists by an average of 150–250% per title Planned and ran Steam Next Fest demo campaigns, helping titles land placement on "Popular Upcoming" and "Most Wishlisted" shelves Sourced and briefed 100+ streamers and content creators for launch-week coverage using platforms like Keymailer and Woovit Monitored Steamworks analytics (wishlist conversion, regional traffic, page CTR, refund rate) weekly and adjusted creative/copy based on live performance data Advised clients on pricing strategy, sale timing (seasonal Steam sales), and bundle positioning to maximize launch-week revenue Managed community channels (Discord, Steam forums) pre- and post-launch to build hype and reduce launch-day support friction