Dawood

Head of Amazon Ops

SIX MAJOR • Período integral

Jan 2024 - Feb 2026 • 2 yrs 1 mo

Created and implemented workflows, processes, and controls for product research, SEO, PPC launch, scaling, and optimization. Led a team of 7, managing 10 brands and 5 new product launches with $200K+ monthly ad spend generating $1.1M+ ad revenue at an average ACOS of 18%. Acted as the main point of contact for client strategy, ensuring clarity, alignment, and accountability across all deliverables. Made data-driven decisions on bidding, budgeting, and keyword targeting; continuously tested new campaign types, Sponsored Brand creatives, and keyword strategies. Provided regular performance updates to agency directors, highlighting trends and recommending strategic shifts. Consistently achieved monthly KPIs, while overseeing client communication and reporting to maintain strong relationships and transparent progress.

Amazon PPC Manager

Just Like Joan • Freelance

May 2022 - Aug 2024 • 2 yrs 3 mos

Managed growth strategy for JUST-LIKE-JOAN, a US-based fashion and kitchen accessories brand on Amazon USA, overseeing a focused catalog of 3 core products. Handled catalog management and Amazon PPC operations, while supporting off-Amazon traffic initiatives through Meta campaigns. Built structured workflows and internal processes to improve operational efficiency and support sustainable growth for the FBA private label business. Refined PPC campaigns to reduce wasted spend and improve efficiency, bringing TACOS down to 13% while maintaining steady sales growth. Expanded the catalog by introducing new product variations, increasing keyword coverage and market reach without impacting the performance of existing SKUs. Delivered 120% revenue growth over two years through coordinated PPC optimization, listing improvements, and strategic catalog expansion.

Marketing Strategist

Fight Style EU • Período integral

Jan 2023 - Feb 2024 • 1 yr 1 mo

Led launch and PPC strategy for a Sports Apparel brand with 150+ SKUs across global Amazon marketplaces including the US, UK, and EU. Managed PPC for brand with an emphasis on lowering ACOS while scaling reach and market penetration through SP, SDC and SB Ads Devised ranking strategies combining PPC Ads on TOS placements, Organic keyword indexing, and off-Amazon traffic (creator connection) to boost organic visibility. Handled market research, competitor analysis, and post-launch optimization for continued campaign performance. Designed campaign structures tailored to brand goals, optimizing bids and placements for max ROAS