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Jocelyn D.
@daviseventco
Trade Show and Experiential Marketing Leader
Estados Unidos
Inglês
Sobre mim
Strategic Trade Show & Event Marketing Leader with 8+ years managing Tier 1–3 industry events, large-scale exhibits, and customer engagement programs across North America. Experienced overseeing $3M+ global trade show budgets and $2M+ annual event portfolios while integrating event technology with CRM platforms to improve lead capture, reporting, and sales follow-up. Certified in the Neuroscience of Exhibitions & Events and currently pursuing CEM and CTSM certifications.
Habilidades
Jocelyn D.
offline •
Tempo médio de resposta: 99 horas
Conheça meus serviços
Gerenciamento de Eventos
I will professionally plan and manage your corporate events
Portfólio
Experiência profissional
Sales Operations + Event Coordinator
WEINIG USA • Período integral
May 2025 - Present • 1 yr
Implemented GetRegistered to launch event microsites and streamline registrations, communications, and attendee tracking, integrating with Salesforce and Mailchimp for real-time campaign reporting and analytics. Launched a customer webinar program achieving 86% attendance, strengthening education initiatives and positioning the brand as an industry thought leader. Planned and executed the company’s largest Oktoberfest customer event, hosting 400+ attendees from across North America. Lead event analytics, surveys, and reporting within Salesforce, owning both Sales Operations and event performance insights. Developed and launched the Why WEINIG customer loyalty campaign celebrating the company’s 50th anniversary, including 7 awards and nominations across North America, culminating in a large-scale awards celebration during the International Woodworking Fair. Managing exhibitor strategy for IWF including three large-scale exhibits (125×70, 100×70, and 50×60) alongside the customer awards experience.
Trade Show + Event Specialist
Huber Engineered Woods • Período integral
Sep 2023 - May 2025 • 1 yr 8 mos
Managed a portfolio of 30+ events annually across North America (Tier 1–3 trade shows, symposiums, sales meetings), requiring 50+ flights per year to support execution and stakeholder engagement. Led strategy and on-site operations for major industry events including International Builders' Show, International Roofing Expo, JLC Live, Build Show LIVE, and Southeast Building Conference. Managed $2M+ annual event budget, building forecasts in Excel and tracking monthly spend using Power BI dashboards. Implemented Captello integrated with Salesforce, enabling immediate lead availability for sales teams and improving reporting accuracy. Led CapEx development of new exhibit systems (20×20 and 10×20 booths) to standardize brand presence across shows and expand visibility in new markets. Produced the company’s Best of Social Awards, increasing attendance 15%.
Marketing Event Specialist
Murata Machinery • Período integral
Jun 2022 - Sep 2023 • 1 yr 3 mos
Directed strategy and execution for 4 Tier-1 international manufacturing trade shows including International Manufacturing Technology Show, MODEX, ProMat, and FABTECH, managing $3M+ in combined event budgets, including a $1.6M flagship program. Oversaw a 100×100 custom exhibit at IMTS within a ~178,000-attendee global event, leading booth development, logistics, vendors, and on-site execution. Managed a 100×80 co-branded exhibit at MODEX alongside Cimcorp North America, coordinating cross-company branding, messaging, and operations. Implemented Captello integrated with Salesforce, enabling immediate lead availability for sales teams and introducing enhanced qualification fields for stronger CRM reporting. Eliminated the previous post-show upload and sorting delay, allowing sales teams to begin follow-up the same day leads were captured.
