David Scott

Paid Advertising & Social Media Specialist

Dec 2025 - Jun 2026 • 6 mos

I work as a Paid Advertising & Social Media Specialist, helping businesses use digital platforms to reach relevant audiences, increase brand visibility, generate leads, and create more opportunities for growth. I develop targeted advertising and social media strategies based on each business’s audience, services, goals, and budget. My experience includes creating and managing campaigns across Meta platforms and Google, audience research, ad targeting, campaign optimization, performance monitoring, testing, and strategic adjustments. I focus on building campaigns with clear objectives and improving performance through ongoing analysis rather than simply launching ads and leaving them unattended. I have supported businesses in different niches, including healthcare and medical services, dental practices, med spas, IV therapy, peptide businesses, authors, and other service-based businesses. I adapt messaging, targeting, and campaign strategies to match the specific needs of each market. Alongside paid advertising, I help businesses maintain a professional social media presence through content planning, audience engagement, promotional campaigns, and consistent brand messaging. My approach combines research, creativity, data analysis, and continuous optimization to help businesses connect with potential customers more effectively. My goal is to create well-structured marketing campaigns and social media strategies that attract the right audience, generate meaningful engagement, increase qualified inquiries, and support long-term business growth.

Digital Marketing & Lead Generation Specialist

Jul 2024 - Dec 2025 • 1 yr 5 mos

I am a Digital Marketing & Lead Generation Specialist focused on helping businesses build a stronger online presence, reach the right audience, generate qualified leads, and improve marketing performance. I create practical strategies based on each business’s goals, target market, industry, and customer journey. My experience includes Meta Ads, Google Ads, social media management, lead generation, audience research, campaign setup, optimization, content promotion, and conversion-focused marketing. I manage campaigns from planning to implementation, monitoring, testing, and improvement. I have worked on marketing projects across different niches, including dental and medical clinics, ABA therapy, IV therapy, med spas, peptide businesses, authors, books, ebooks, and other service-based businesses. This experience has helped me develop a flexible approach to different audiences and markets. My work goes beyond launching ads. I focus on understanding the target customer, identifying growth opportunities, creating relevant campaigns, improving audience targeting, and developing strategies designed to turn online attention into inquiries, bookings, leads, or sales. I also support businesses with social media strategy, content planning, and brand communication. I believe effective digital marketing requires research, creativity, accurate targeting, testing, and continuous optimization. My goal is to provide professional and reliable marketing support that helps businesses increase visibility, attract better prospects, improve customer acquisition, and create sustainable opportunities for growth. I continuously develop my skills and stay updated with advertising platforms, marketing trends, and customer behavior to provide effective solutions.