Dave Massarella

@davesgames

Improving your conversions rate for your businesses, leading clients and sales

Itália
Inglês, Italiano
Algumas informações são exibidas no idioma inglês.
Sobre mim
Hi there! I'm Davide Massarella, an Art Director and UI Designer with over 7 years of experience in a top European fintech company. I'm passionate about brand strategy, UX design, and frontend design, specializing in creating modern, user-centered interfaces. When I'm not crafting beautiful designs, you might find me smoking a cigar while working—a little quirk that helps me stay creative and relaxed! 😎... Saiba mais

Habilidades

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davesgames
Dave Massarella
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Tempo médio de resposta: 1 hora

Conheça meus serviços

Design de Landing Page
I will optimized landing page design to convert more clients
A partir deUS$ 180 /projetoMais detalhes
Sites Personalizados
I will convert design file in HTML, sass and bootstrap
A partir deUS$ 35 /projetoMais detalhes

Experiência profissional

UI Director

Opentech.com • Período integral

Jul 2019 - Present • 6 yrs 10 mos

Led the UI strategy for banking mobile applications with a strong focus on conversion rate optimization (CRO) and behavioral design. Redesigned critical user journeys related to banking insurance packages and financial services, improving: • onboarding clarity • product discoverability • subscription flow efficiency • in-app upselling mechanisms Worked closely with analytics and product teams to identify friction points, reduce drop-off rates and increase successful policy activations. The objective was not only aesthetic consistency, but measurable performance improvement and enhanced user trust in high-sensitivity financial environments.