Data Algorithm

Founder & CEO

Business • Período integral

Jan 2021 - Present • 5 yrs 9 mos

Working in Business Development and Growth Hacking, focusing on helping organizations of all sizes—from early-stage startups to mid-sized companies and large enterprises—identify growth opportunities, build scalable strategies, and accelerate revenue development. This includes developing and executing business expansion plans, optimizing customer acquisition channels, improving conversion processes, and creating data-driven growth strategies tailored to each stage of a company’s lifecycle. The role also involves collaborating closely with cross-functional teams to test and implement innovative business and sales approaches, strengthen market positioning, and support long-term, sustainable growth across diverse industries.

SEO & Organic Growth Expert | Data Algorithm

Fiverr • Autônomo

Dec 2017 - Present • 8 yrs 10 mos

Lead the development and execution of integrated SEO and digital growth strategies across websites, e-commerce, YouTube, and social media to increase organic visibility, qualified traffic, rankings, conversions, and sustainable business growth. • Lead end-to-end SEO strategy across technical, on-page, content, and off-page SEO, aligned with business objectives and target audiences. • Conduct keyword, search-intent, competitor, SERP, and market analysis to identify growth opportunities and content gaps. • Optimize website architecture, landing pages, content, metadata, internal linking, structured data, and technical SEO, including crawling, indexing, redirects, canonicals, sitemaps, Core Web Vitals, and mobile performance. • Develop data-driven content strategies across SEO, YouTube, e-commerce, and social media based on search trends, user behavior, and audience intent. • Monitor rankings, traffic, CTR, conversions, engagement, and other KPIs using analytics and SEO platforms to drive continuous optimization. • Build internal linking, authority, and content strategies to strengthen topical relevance and organic performance. • Collaborate with content, development, UX, product, marketing, and social teams to deliver scalable digital growth initiatives.

Growth Lead | Data Algorithm

Consulting • Período integral

Jan 2018 - Nov 2021 • 3 yrs 10 mos

Led growth strategy from zero to scale, building and executing data-driven systems that drove measurable client success. Defined growth pathways through data analysis, performance marketing, and continuous experimentation, identifying key opportunities to accelerate acquisition and revenue across digital channels. Oversaw paid media, SEO, and CRO performance, optimizing acquisition funnels and scaling campaigns to improve ROI and customer acquisition efficiency. Transformed early-stage projects into scalable growth engines through structured testing, iteration, and performance optimization. Collaborated with cross-functional teams to design and execute high-impact strategies, translating complex data into clear, actionable insights and ensuring sustainable growth across all stages of the client lifecycle.