Danuar W

UI/UX Designer

Alfath Tech • Período integral

Dec 2024 - Present • 1 yr 5 mos

- Led the UI/UX design process for 7+ digital products (web and mobile), from initial concept to final handoff to developers. - Designed over 20+ high-fidelity screens and delivered interactive prototypes using Figma for stakeholder reviews and usability testing. - Built the initial design system to ensure brand consistency and accelerate future development cycles. - Partnered with the marketing team to design responsive, conversion-focused landing pages aimed at supporting product initiatives and driving sales. - Collaborated closely with product managers and developers to ensure pixel-perfect implementation and alignment between design vision and technical feasibility. - Directed a strategic website redesign aimed at modernizing the visual brand and increasing sales potential by redesigning the end-to end customer journey and implementing conversion-driving UI enhancements, such as simplified CTAs and an optimized checkout flow