
Danny Shaun
Email Marketing Specialist for Ecommerce Brands and Coaches
Habilidades

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Portfólio
Experiência profissional
Klaviyo Email Marketing
Dabati London • Período integral
May 2021 - Oct 2023 • 2 yrs 5 mos
As the Klaviyo Email Marketing Specialist for Dabati London, I was responsible for building and scaling the brand’s entire email marketing ecosystem to drive consistent revenue, improve customer retention, and increase lifetime value. When I joined, the email system was underperforming, with limited automation and low engagement rates. I rebuilt the email strategy from the ground up, transforming email into one of the brand’s most profitable marketing channels. My Key Achievement 1. I increased email-driven revenue by 312% within 12 months by implementing advanced Klaviyo automation flows and targeted segmentation strategies. 2. I helped to boost abandoned cart recovery rate by 47%, recovering thousands in lost revenue through optimized email sequences and personalized messaging. 3. I generated over 28% of total monthly store revenue from email marketing alone, making email one of the highest ROI channels for the business. 4. I improved email open rates from 18% to 39% and click-through rates by over 52% through A/B testing, audience segmentation, and improved subject line strategy. 5. I Increased repeat customer purchases by 41% using post-purchase flows, loyalty messaging, and customer lifecycle automation. 6. I reduced unsubscribe rates by 26% by refining content relevance and improving targeting accuracy. Core Responsibilities: 1. I designed and implemented high-converting Klaviyo email marketing strategies 2. I built complete Shopify email automation systems 3. I created and optimized lifecycle email flows 4. I managed email campaigns, segmentation, and testing 5. I developed conversion-focused email templates 6. I always track performance metrics and optimized campaigns 7. I also collaborated with marketing and product teams to align promotions I created and managed: ✔ Welcome Series ✔ Abandoned Cart Flow ✔ Browse Abandonment ✔ Post-Purchase Flow ✔ Customer Win-Back Flow ✔ Product Launch Campaigns ✔ VIP Customer Segmentation ✔ Re-engagement Campaign