Danilo

Content Creator

VaynerMedia

Jun 2023 - Nov 2025 • 2 yrs 5 mos

•Delivered 50–100+ short-form assets per quarter across TikTok, Reels, Shorts, and Meta. •Supported monthly performance reporting using engagement, reach, CTR, and retention metrics •Directed and coached UGC creators and influencers to deliver on-brand, authentic content. •Filmed, presented, and tested on-camera content, iterating hooks, angles, and CTAs based on performance data •Wrote platform-specific captions and community responses to maintain brand voice and engagement. •Created daily short-form content for TikTok, Instagram Reels, and paid social campaigns, with a focus on UGC-style and performance-led formats Key Wins: Drove major engagement spikes and created repeatable content formats that improved retention and CTR.

Brand & Content Designer

GirlYouNeedToKnowThis (Charity)

Jun 2022 - May 2023 • 11 mos

•Led creative development for awareness campaigns built on emotional storytelling and trend insights. •Designed brand assets and narratives tailored for platform-specific engagement. Key Wins: Boosted engagement and community growth through data-informed visual storytelling.

Content Creator

Coco di Mama

Mar 2021 - May 2022 • 1 yr 2 mos

•Researched trends and audience behaviors to generate innovative short-form content. •Helped establish a consistent TikTok content cadence, improving brand visibility and engagement •Created trend-led, personality-driven TikTok content aligned with fast-moving social formats •Shot and edited product-focused short-form videos designed for discovery and engagement Key Wins: Increased engagement through trend-driven video content that outperformed benchmarks.