
Damola B
Prospect Research
Habilidades

Conheça meus serviços
Experiência profissional
Senior B2B Lead Generation Specialist
Squadhelp • Período integral
Feb 2025 - Jun 2026 • 1 yr 4 mos
Developed and executed multi-channel B2B lead generation campaigns (LinkedIn, email, webinars) for SaaS and Enterprise clients. Managed a $50k monthly advertising budget across LinkedIn Ads, Facebook Ads, and Google Ads, achieving a 30% reduction in CPA. Identified and qualified over 5,000 marketing-qualified leads (MQLs) using intent data and ABM strategies. Collaborated with the sales team to define ideal customer profiles (ICPs) and created targeted prospect lists, resulting in a 40% increase in sales-accepted leads (SALs). Implemented marketing automation workflows in HubSpot and Salesforce to nurture leads and increase conversion rates by 20%. Achieved 110% of quarterly lead generation targets for 8 consecutive quarters. Provided weekly reports to stakeholders analyzing campaign performance and ROI.