Oana D

Digital Marketer

Zentric Solutions • Período integral

Nov 2021 - Dec 2025 • 4 yrs 1 mo

Results-driven Digital Marketer with 4+ years of professional experience in planning, executing, and scaling high-performing digital marketing campaigns for startups, SMEs, and established brands. I specialize in creating data-driven strategies that increase brand visibility, generate qualified leads, and improve overall return on ad spend (ROAS). At Zentric Solutions, I played a key role in managing end-to-end digital marketing operations. My responsibilities included in-depth market and competitor research, audience segmentation, funnel creation, ad copywriting, creative direction, and continuous campaign optimization across multiple platforms. I have hands-on expertise with Facebook & Instagram Ads (Meta Ads), Google Ads (Search, Display & YouTube), and SEO, ensuring a holistic approach to digital growth. I consistently monitored key performance indicators (KPIs) such as CTR, CPC, CPA, conversion rates, and ROAS to make informed decisions and optimize campaigns for maximum efficiency. I also collaborated closely with designers, developers, and clients to align marketing efforts with business objectives and brand messaging. My approach is highly analytical and results-oriented, focusing on scalable growth, precise targeting, retargeting strategies, A/B testing, and performance reporting. I believe in transparent communication, strategic planning, and continuous improvement to deliver measurable and sustainable business results.