Crystal

Digital Catalog and eBook Designer

May 2021 - Present • 5 yrs 5 mos

Responsible for creating professional digital marketing materials and publication assets for businesses, brands and entrepreneurs. Work includes product catalogs, B2B catalogs, wholesale catalogs, sales sheets, line sheets, product sheets, brochures, eBooks, lead magnets and branded workbooks. Projects involve organizing large amounts of product or editorial information into clear visual structures, developing page layouts, applying typography systems, preparing images and maintaining consistent branding across multiple pages. Additional responsibilities include creating interactive PDF documents, refining existing layouts, preparing files for digital distribution and adapting designs for different business requirements. The role combines graphic design, editorial layout, product presentation and marketing communication to create polished materials that are practical for customers and sales teams

eBook & Digital Publishing Designer

Mar 2021 - Present • 5 yrs 7 mos

Designed digital publications and educational resources for coaches, consultants, entrepreneurs and online businesses. Projects included eBooks, lead magnets, coaching workbooks, interactive PDFs, digital guides and educational resources. Responsibilities included establishing page layouts, formatting long-form content, creating visual hierarchy, designing covers, structuring worksheets, adding navigation elements and preparing documents for professional digital distribution. Worked with existing brand identities to create consistent typography, spacing, color usage and page structures. The role also involved improving the readability of content-heavy documents and transforming raw text into polished digital resources that could be used for marketing, education and customer engagement.