Carlos Roldan

Strategic B2B HubSpot RevOps Consultant

SingularTech • Período integral

May 2019 - Present • 7 yrs

Turning messy data into predictable revenue. I specialize in helping B2B companies optimize their entire customer lifecycle through high-level HubSpot RevOps strategy and technical execution. With a background in complex implementations (including 30+ agent teams and long-term corporate maintenance), I don't just "fix" your CRM—I build a scalable growth engine that aligns your Marketing, Sales, and Service departments. What I Bring to Your Business: Revenue Alignment: Eliminating silos by creating a unified "Source of Truth" for your data. Architecture & Automation: Custom pipeline design, advanced lead scoring, and complex workflow automation to save your team hours of manual work. Data-Driven Insights: Custom dashboards and attribution reporting to help you make decisions based on facts, not feelings. CRM Clean-up & Migration: Auditing existing portals to remove technical debt and optimize performance. Change Management: Strategic onboarding and documentation to ensure 100% team adoption. I am not just a technician; I am a growth partner. My goal is to ensure that every dollar you spend on HubSpot returns maximum value through increased sales velocity and better lead conversion. Stop fighting your CRM and start using it to scale.

Enterprise Sales Executive

FedEx • Período integral

Aug 2016 - May 2021 • 4 yrs 9 mos

Strategic Portfolio Management & Scalability: Managed high-value accounts in North Catalonia, driving a 42% YoY revenue growth through process optimization and lifecycle management. Revenue Expansion & Friction Analysis: Identified and resolved operational blockers to unlock upsell opportunities, focusing on net revenue retention and cross-functional alignment. Consultative Architecture: Acted as a strategic advisor, auditing customer business models to provide data-driven recommendations on operational efficiency and profitability. Segmented Operations: Managed a diverse portfolio (80% SMB / 20% Enterprise), tailoring CRM workflows and engagement strategies to different market complexities. High-Value Deal Orchestration: Supervised complex deal cycles ranging from $15K to $300K, ensuring data integrity and pipeline velocity. Enablement & Tech Stack Implementation: Led onboarding, technical integrations, and Ops implementation, focusing on team training to ensure high platform adoption and process standardization.

Sales Enablement

Procter & Gamble • Período integral

Jan 2012 - Jan 2016 • 4 yrs

Strategic Account Management: Orchestrated high-touch engagement for Dermatology specialist accounts, focusing on customer lifecycle value and brand positioning. Sales Enablement & Content Strategy: Developed and deployed high-impact sales collateral and scientific materials to streamline the buyer’s journey and provide value-driven insights. Cross-Functional Project Leadership: Led large-scale scientific dissemination projects, aligning marketing messaging with sales execution to ensure consistent market impact. Data-Driven Decision Making: Conducted granular sales performance analysis, generating actionable reports to identify market trends and optimize territory performance. Operational Excellence: Improved field efficiency by translating complex product data into standardized sales playbooks for better stakeholder engagement.