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B2B Writer and Editor, Messaging and Content, Illustration
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Commercial Messaging Director
Intel • Período integral
Jan 2021 - Jul 2025 • 4 yrs 6 mos
► Write, publish, maintain a comprehensive audience-based messaging playbook to drive preference for Intel's commercial client portfolio and promoting alignment across sales and marketing orgs ► Collaborate with the field marketing organizations to help localize the messaging and product value prop across all regions broadly and 12 countries specifically ► Develop technical content tied to purchase drivers and the buyer's journey, including solution briefs, technical white papers, and use cases ► Develop technical content to showcase Intel's partnership with key ISVs, including solution briefs, demo videos, and sales battle cards ► Develop technical content that ties together Intel, OEMs, and ISVs for a Better Together use case targeted at key personas ► Help manage the strategy and copy for the Commercial Client pages on Intel.com ► Drive alignment for launch timing with downstream sales and marketing teams ► Work in concert with business unit to develop benchmarks and claims that align to audience personas and purchase drivers