Christian C

StoryBrand Certified Guide & Direct-Response Copywriter

Fiverr • Autônomo

Feb 2023 - Present • 3 yrs 9 mos

I help service and B2B businesses explain what they do so clearly that the right buyers book a call. Since 2023 I’ve worked on more than 150 client projects across the US, UK and Europe. I’ve also done over 400 strategy calls with owners whose websites got visitors but no leads. My work starts with research. I study what your buyers say in reviews, forums and sales calls, and I build your message from their words instead of industry jargon. As a StoryBrand Certified Guide, I’ve clarified the messaging for more than 50 businesses, and those clients saw an average 30% lift in conversion rates. For Connexion, a UK IT firm serving law, pharma, finance and care, I rebuilt the whole message. They stopped sounding like a jargon-heavy IT vendor and started sounding like a trusted advisor. I wrote the homepage and service pages and gave their designer a wireframe to build from. For FilesAnywhere, a US cloud company whose customers include GE and MedStar, I turned HIPAA, GDPR and multi-region hosting into plain English for energy, legal and healthcare buyers. I wrote their BrandScript, homepage and onboarding emails. For a home builder, I built an inbound funnel that brought in 100 qualified leads, and each one was worth $100K to $500K in potential project value. For an online store with 29,300 subscribers, I built email automations that have made more than €181K in tracked revenue. The welcome sequence alone brought in €70K at a 37% open rate, and the cart and checkout recovery flows won back €62K in lost sales. On another project, a short email sequence I wrote landed 25 new high-ticket clients in seven days. If your marketing gets attention but not buyers, the message is usually the problem, and that’s the part I fix.

Head of Marketing

Suporto • Período integral

Aug 2020 - Dec 2023 • 3 yrs 4 mos

I ran the marketing department at Suporto, a comfort and wellness product company in Romania, while it grew to $1M in annual revenue over three years. I built the brand message and selling points from scratch using StoryBrand workshops. That message became the base for every ad, listing and email the company put out. I also wrote buyer personas for each product category so the team always knew who they were talking to. I managed an in-house team plus freelance designers, copywriters and photographers. I set up the briefs and systems that let them do good work without me in the room, and I run client projects the same way today. I directed product positioning and copy for eMag, Romania’s largest online marketplace, and for the company’s own store. I wrote the listing copy and photographer briefs and took each product from sourcing to live on the platform. Every decision was tracked against open rates, conversion rates and revenue.

Ecommerce & Product Strategist

Amazon • Período integral

Sep 2016 - Aug 2020 • 3 yrs 11 mos

I helped build TheComfortZone, a UK consumer brand, from its first product lines to its sale for £350K. I launched six product lines on Amazon UK and EU and on independent online stores. For each one I wrote the positioning copy, listing copy and photographer briefs, and I managed the whole path from choosing a supplier to going live. I also built the branding for the main product line and ran ranking and review campaigns to help new products get found and trusted. I sourced and secured the company’s long-term suppliers in China. That supply chain has been running since 2017, is still in use today, and has handled more than $1M in high-margin inventory.