Melissa C

Director, ABM Research Programs

PipelineIQ • Período integral

Jan 2019 - Sep 2024 • 5 yrs 8 mos

PipelineIQ is dedicated to helping enterprise sales and marketing teams at large technology companies sell more strategically to challenging prospects. Our prospect intelligence platform and custom ABM programs armed sales teams and marketers with actionable recommendations, advice, and must-know details on enterprise prospects, helping them resonate better with key decision makers and drive strategic solution selling. • Delivered deep-dive account insights that helped technology sales and marketing teams align messaging with strategic business priorities • Developed AI-assisted research workflows using ChatGPT and Gemini, building reusable prompt templates that accelerated insight development and standardized outputs • Synthesized large volumes of information into concise, executive-ready summaries using AI tools, enabling faster and more consistent insight generation for enterprise clients

Customer Success Lead

Media Shower • Período integral

Apr 2017 - Aug 2018 • 1 yr 4 mos

Media Shower is a content marketing agency that helps its clients drive increased website traffic and organic search rankings through the creation and promotion of highly relevant content. • Functioned as the primary liaison between client marketing teams and internal editorial staff, translating business goals into targeted content strategies • Advised clients on content planning, editorial direction, and performance optimization to support lead generation and brand visibility • Partnered with internal editors and writers to ensure high-quality, on-brand deliverables that resonated with target audiences