Alex

Lead Generation & Sales Automation Specialist

Pipeforge Agency • Freelance

Feb 2026 - Present • 3 mos

At Pipeforge Agency, I worked as a freelance lead generation and sales automation specialist, helping B2B clients build scalable outbound systems that consistently delivered qualified leads into their sales pipeline. My role focused on three core areas: building targeted prospect lists, automating outreach workflows and connecting all tools into a single clean system that clients could manage and scale without technical knowledge. Work delivered across client projects: • Built highly targeted B2B prospect lists using Clay.com, Apollo.io and LinkedIn Sales Navigator, filtering by industry, company size, job title and buying intent signals to ensure every lead matched the client ICP • Set up automated lead enrichment workflows using Clay waterfall enrichment to pull verified contact data including emails, phone numbers and LinkedIn profiles • Configured multi-step cold email sequences in Instantly.ai and Smartlead with personalised opening lines, follow-ups and breakup emails to maximise reply rates • Ran A/B tests on subject lines, email body copy and calls to action to identify the highest performing variations for each campaign • Connected outreach platforms to CRM systems including HubSpot and Pipedrive so that all prospect activity was tracked automatically without manual data entry • Cleaned and verified lead lists using NeverBounce to reduce bounce rates and protect client domain reputation throughout campaigns • Monitored campaign performance daily and made real-time adjustments to sending volume, sequences and targeting based on reply rate and deliverability data • Produced clear weekly reports covering leads contacted, open rates, reply rates, positive replies and meetings booked so clients had full visibility at all times Results achieved for clients included significant improvements in reply rates, reductions in bounce rates and a consistent flow of booked discovery calls each week.

CRM & Workflow Automation Strategist

Independent Contractor • Freelance

Jul 2024 - Present • 1 yr 10 mos

I integrate cold email systems with CRMs like HubSpot and automate workflows using n8n. I design automated lead routing, follow-up sequences, data syncing, and reporting dashboards to streamline sales processes and improve lead conversion efficiency.

Email Deliverability & Automation Consultant

Freelance Consultant • Freelance

Jun 2023 - Present • 2 yrs 11 mos

I set up complete cold email systems including domain configuration, SPF, DKIM, DMARC, inbox warm-up, and campaign automation using Instantly and other platforms. I monitor performance, improve deliverability, and run A/B testing to maximize open and response rates.