Clemence M
Executive Assistant for Travel and Hospitality
Habilidades
Conheça meus serviços


Portfólio
Experiência profissional
Research assistant
Trendtype • Freelance
Feb 2025 - Mar 2025 • 1 mo
AsVirtual Assistant, I support businesses by conducting effective research across both modern and traditional markets, with a strong focus on identifying trend types that influence decision-making, marketing, and product development. In the modern market, I use digital tools to track emerging trends through social media listening, online consumer reviews, website analytics, and global industry reports. This helps identify shifts in customer preferences, digital buying patterns, and rising demand for specific products or services. I monitor hashtags, sentiment analysis, and online engagement to detect lifestyle changes, technology adoption, and e-commerce behaviors. For the traditional market, I research using more personalized methods such as local interviews, telephone surveys, and regional publications. I pay attention to cultural practices, seasonal buying habits, and word-of-mouth patterns that influence market activity. This approach is especially valuable in rural or community-based economies where trends develop through social interaction rather than online platforms. By combining insights from both market types, I help clients understand trend categories such as: Cultural and seasonal demand Technological adoption in rural vs. urban areas Shifts in consumer priorities (e.g., price vs. quality) Emerging preferences in packaging, branding, or service models My role is to present this research in clear, organized reports or presentations, enabling informed decisions that suit both digital and offline consumer environments. I ensure businesses can think globally while acting locally.