
Claude Karls
Packaging and Label Designer
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Experiência profissional
Packaging & Label Designer
Upwork • Freelance
Jul 2025 - Aug 2026 • 1 yr 1 mo
I work as a freelance packaging and label designer, helping businesses develop professional visual packaging for products across food and beverage, supplements, cosmetics, skincare, personal care, candles, luxury products, and ecommerce. My work covers the complete visual design process, from understanding the product and brand requirements to developing the packaging artwork and preparing the final files for production. I design product labels, bottle labels, jar labels, box packaging, folding cartons, rigid boxes, pouches, sleeves, sachets, gift packaging, product inserts, and packaging mockups. I work with existing brand identities as well as new product concepts, maintaining consistency across typography, imagery, colors, product information, and overall visual hierarchy. A major part of my workflow is translating a product concept into practical packaging artwork. I work with product dimensions, dielines, printer specifications, packaging structures, and required information to create artwork that is visually strong while remaining suitable for production. I also create realistic packaging mockups that allow clients to visualize how their products will appear before manufacturing. My design process focuses on clarity, brand consistency, professional presentation, and attention to packaging details. I carefully organize artwork files, maintain clean vector elements, prepare print ready layouts, and make revisions based on client feedback. I also consider how packaging needs to communicate the product quickly and effectively when displayed online or on a retail shelf.