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Carolyn Y.
@ckyconsulting
Vetted Pro
Level 1
Marketing and Brand Strategy Consultant
Estados Unidos
Inglês
Verificado pelo Fiverr Pro
Carolyn Y. foi selecionado pela equipe do Fiverr Pro considerando sua experiência.
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Assessoria em Redação
Consultoria de Negócios
Voz e Tom de Marca
Sobre mim
I’m a Marketing Consultant/Brand Strategy Consultant (and UCLA MBA) with 20 years of experience developing brand narratives for brands including Google, Disney, Toyota, Comcast Xfinity, Wells Fargo, Intel, Taco Bell, Dole, and Little Tikes, as well as startup brands. I have been a freelance brand strategist for global advertising agencies including: 180LA, Dailey, Alma DDB, Gallegos United. I partner with entrepreneurs, small businesses and agencies to develop brand strategies that establish brands as leaders in their industries.
Habilidades
Carolyn Y.
US$ 90/hora
offline •
Tempo médio de resposta: 2 horas
Conheça meus serviços
Voz e Tom de Marca
I will develop your brand story, brand strategy and brand identity
Estratégia de Negócio e Inovação
I will create your startup brand mission, vision and identity
Quer trabalhar com remuneração por hora?
Diga a Carolyn Y. o que você precisa.
US$ 90
/
horaPortfólio
Experiência profissional
Freelance Brand Strategy + Consumer Insights Consultant
Industries: Toys, Entertainment, CPG, Automotive, Beauty, Tech, B2B, Retail, Sports
Feb 2013 - Present • 13 yrs 3 mos
BRANDS: Colgate • Dole • Google • Wells Fargo • Comcast Xfinity • MGA Entertainment • Little Tikes • Allergan • Toyota AGENCIES: Prophet • 180LA • Alma DDB • Gallegos United • Dailey LA Services include: * Brand architecture, brand positioning, strategic roadmap development * Consumer journey mapping, consumer personas * Connecting category, cultural and consumer insights to identify new opportunities for clients' businesses * Partnering with creative teams to develop creative briefs and brand expressions * Spearheading qualitative/quantitative consumer research studies (concept testing, product positioning, segmentation) to inform actionable marketing and business decisions * Developing quick-turn consumer research to guide new business pitches and compressed research timelines
Omni-Channel Marketing Insights & Strategy Manager
Disney Consumer Products
Jan 2011 - Jan 2013 • 2 yrs
* Developed omni-channel marketing strategy, analytics and insights for Disney Store North America. * Launched annual brand tracking research study, establishing first-ever cross-channel profile of Disney Store Target Consumer. * Implemented methods to track and evaluate Disney Store performance at a brand, campaign and promotional level. Provided multi-channel campaign recaps, brand reporting, and recommendation for future execution. * Managed Creative, Customer Experience, Merchandising teams, and external vendors (research, creative) to ensure high profile marketing initiatives are on brand and delivered on time. * Collaborated with and managed team consisting of Business Intelligence Analysts, Engineering, In-Store Marketing and Online Marketing to drive launch of Disney Store mobile app.
Associate Director, Strategic Planning & Consumer Insights (Toyota, JCPenney, New Business Dev.)
interTrend Communications, Inc.
Jan 2008 - Dec 2010 • 2 yrs 11 mos
interTrend Communications is an award-winning full-service communication agency helping corporate America target Asian American segments.
21 Avaliações
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leanne_lmft
Estados Unidos
Carolyn was very professional, prompt and communicative. I appreciated her expertise and her curiosity. Carolyn took time to fully understand my vision and was a proactive communicator throughout. It was just what I needed to get my idea off the ground. Thanks Carolyn!
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if_kids
Estados Unidos
Carolyn was very easy to work with. Her professionalism was outstanding! She understood the business clearly and captured every key point effectively. What I liked the most about her was she took my feedback positively and revised the statements until I was satisfied. Thank you Carolyn!
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kavin08
Coreia do Sul
First of all I appreciate that Carolyn offered a custom service that was perfect for my needs and time. Her feedback was very helpful and I’m very happy about the result.
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vwdoll40
Estados Unidos
Carolyn was one of best freelancers on fiverr and I have ever worked with. She has a great understanding and high level of professionalism. She understood my requirements and delivered the project in a concise readable and professional way. I definitely can recommend. Will be working with her again.
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cathygainer1
Estados Unidos
Working with Carolyn was a great experience. Highly recommend.
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