
Christina G
Digital Marketing Manager, Klaviyo Email, Meta, Google Ads, Shopify CRO
Habilidades

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Portfólio
Experiência profissional
Manager, Digital Marketing
Plume • Período integral
Oct 2025 - Jul 2026 • 9 mos
Developed and executed full-funnel digital marketing strategy for a DTC clean-beauty e-commerce brand on Shopify, driving a 30% increase in online sales through CRO, landing page improvements, and checkout funnel enhancements. Leveraged AI tools to accelerate ad copy generation and audience segmentation, cutting campaign build time by 40% while scaling personalized Klaviyo email sequences to a 50% open rate. Sourced and managed 50+ influencer partnerships across Instagram, TikTok, and YouTube, growing brand community to 25,000+ subscribers.
Digital Marketing Analyst II
Edge
Jun 2023 - Nov 2025 • 2 yrs 5 mos
Designed and executed multi-channel digital marketing campaigns driving a 50% increase in website traffic and 40% growth in conversion rates. Implemented SEO best practices and keyword research strategy, achieving a 60% lift in organic traffic. Managed and optimized PPC campaigns on Google Ads and Bing Ads, reducing CPA by 30% and increasing ROI by 35%.
Performance Marketing Manager (Contract)
ROLEX
Dec 2024 - Sep 2025 • 9 mos
Managed $4,000/month Google Ads budget targeting luxury watch sales ($5,000–$15,000 range), generating 10 online conversions within 3 months through Search, Shopping, and Display campaigns. Applied AI-driven audience insights and predictive bidding to maximize ROAS. Built and optimized a Dynamic Search Ads campaign for TUDOR products, significantly boosting CTR and search visibility.