Christiana Dave

Brand Development Consultant and Freelance Business Strategy Advisor

Conflict Coaching & Consulting • Freelance

May 2026 - Present • 6 mos

Advised startups and new businesses on brand development, business strategy and business branding from idea to launch. Supported clients with brand naming, business name and product name research, domain name selection and early positioning. Helped founders define their startup branding, ideal customer, core offer, differentiation and pricing position. Built brand guidelines, branding kits and brand strategy documents so teams and freelancers could apply the brand consistently. Delivered rebranding and brand refresh projects for established companies that needed a sharper market position. Guided solopreneurs, coaches and consultants through business planning, business development and growth strategy, combining brand strategy with a practical marketing strategy. Provided mentoring, strategy calls and review and feedback sessions, with clear next steps after every meeting. Key skills: brand development, brand consultant, business consultant, business strategy, business development, startup consulting, startup branding, business branding, brand name, company name, rebranding, brand guide, branding kit, brand strategy, marketing strategy.

Brand Messaging and Copywriting Specialist

Silicon Valley DSA • Freelance

Apr 2026 - Present • 7 mos

Wrote brand messaging, brand voice guides and tone of voice frameworks that turned vague ideas into clear, persuasive communication. Crafted brand stories, mission statements, taglines, slogans and value propositions that connected with ideal customers and built trust. Produced website copywriting, product descriptions, ad copy, email campaign copy and social media captions in a consistent brand voice. Created messaging frameworks for B2B and B2C companies, including positioning statements, elevator pitches and key message pillars. Ran client questionnaires and discovery calls to capture personality, audience and brand archetype before writing. Refreshed outdated messaging for established companies and aligned it with updated brand positioning. Edited content for clarity, SEO and conversion, and built content strategy plans that kept messaging consistent across every channel. Key skills: brand messaging, brand voice, tone of voice, brand story, copywriting, website copywriting, content strategy, value proposition, slogan writing, mission and vision, messaging framework, brand guide, email campaign copy.

Marketing Strategist

Frances West Co • Freelance

Apr 2026 - Present • 7 mos

Designed marketing strategy and marketing plans for small business owners, startups and service-based brands, with a focus on measurable growth and customer acquisition. Built 90 day marketing plans with clear goals, KPIs, budget planning, channel selection and content calendars. Performed market analysis, SWOT analysis and competitor research to find the best opportunities for growth strategy and lead generation. Created digital marketing strategy covering SEO marketing, content strategy, email marketing, social media marketing and Instagram marketing. Aligned marketing strategy with brand strategy so campaigns carried one consistent message and brand voice. Advised on low budget marketing ideas, local marketing strategy and go to market planning for new product and business launches. Tracked performance with Google Analytics, reported results simply and adjusted plans to improve conversions. Key skills: marketing strategy, marketing plan, digital marketing, content strategy, social media marketing, Instagram marketing, SEO marketing, growth strategy, lead generation, market analysis, marketing consultant, business marketing, go to market strategy.