Cential

Digital Marketing Specialist

MediaOne • Meio período

Aug 2025 - Dec 2025 • 4 mos

Managed digital marketing initiatives for multiple client brands across various industries. Planned and executed digital marketing strategies, created content calendars, managed social media platforms, and optimized paid advertising campaigns. Collaborated with designers and video editors to deliver engaging marketing content while using analytics to improve campaign performance and maximize ROI. Key Responsibilities Managed Meta (Facebook & Instagram) and Google Ads campaigns. Developed content strategies and monthly content calendars. Created high-converting marketing copy for social media and paid ads. Managed social media accounts and community engagement. Conducted audience research and competitor analysis. Monitored campaign performance and optimized ads using data-driven insights. Worked with creative teams to produce marketing assets. Prepared weekly and monthly marketing performance reports. Supported SEO and organic growth initiatives. Key Achievements: Successfully managed digital marketing campaigns for multiple client accounts across different industries. Increased brand visibility and audience engagement through consistent content and campaign optimization. Improved lead generation by implementing targeted Meta and Google advertising strategies. Delivered data-driven marketing reports that informed campaign improvements and business decisions. Streamlined content planning and campaign execution through structured content calendars and cross-functional collaboration. Contributed to stronger client retention by consistently delivering high-quality marketing campaigns and measurable results.

Digital Marketer

Castle Lite • Período integral

Feb 2023 - Apr 2025 • 2 yrs 2 mos

Managed end-to-end digital marketing campaigns for a real estate company, focusing on brand awareness, lead generation, and property sales. Developed and executed marketing strategies across Meta, Google, and social media platforms to attract qualified prospects and increase conversions. Key Responsibilities Planned and managed Meta (Facebook & Instagram) and Google Ads campaigns. Generated high-quality real estate leads through paid advertising and organic marketing. Developed content strategies, social media calendars, and marketing copy. Optimized landing pages and lead generation funnels to improve conversion rates. Conducted audience research, competitor analysis, and keyword research. Monitored campaign performance using analytics tools and prepared performance reports. Implemented A/B testing and campaign optimization to maximize ROI. Collaborated with the sales team to improve lead quality and conversion. Managed social media platforms and strengthened the company's online presence. Supported SEO initiatives to improve website visibility and organic traffic. Core Skills: Digital Marketing Strategy Meta Ads Google Ads Lead Generation Real Estate Marketing Social Media Marketing SEO Content Marketing Conversion Optimization Google Analytics (GA4) Campaign Management Performance Reporting