Cece X

@ceceulater

Assistant Manager Digital Communication

China
Chinês, Inglês, Francês
Algumas informações são exibidas no idioma inglês.
Sobre mim
I’m a cross-cultural communications and project management professional with experience at Louis Vuitton, Burberry, and Dior. Beyond the luxury sector, my expertise spans social content development, localized storytelling, influencer collaboration, PR, and integrated campaign management. I’m skilled at translating global ideas into culturally relevant narratives for different markets, coordinating diverse stakeholders, and managing projects from strategy to execution. I bring a thoughtful, organized, and audience-focused approach to every collaboration.... Saiba mais

Habilidades

c
ceceulater
Cece X
offline • 
Tempo médio de resposta: 1 hora

Conheça meus serviços

Tradução
I will translate and localize your english marketing content into native chinese
A partir deUS$ 25 /projetoMais detalhes
Posts e legendas para mídias sociais
I will write engaging social media captions and content for your brand
A partir deUS$ 35 /projetoMais detalhes

Experiência profissional

Louis_Vuitton

Assistant Manager - Digital Communications

Louis Vuitton • Período integral

Mar 2024 - Aug 2026 • 2 yrs 5 mos

Assistant Manager – Digital Communication • Oversee influencer strategy across all categories and platforms, including talent identification, content direction, campaign execution, and performance tracking. • Oversee RED (Xiaohongshu) owned account and paid media, shaping integrated platform strategy and localized storytelling that translate global priorities into relevant China market communication. • Lead podcast initiatives and local commercial moment communications, creating high-impact digital narratives across earned, owned, and paid touchpoints to enhance brand heat, cultural relevance, and visibility. Assistant PR Manager - Women · Lead 360°PR strategy for Women’s collections across RTW, Leather Goods, Shoes, and Accessories. Develop integrated communication plans aligned with Paris HQ direction while tailoring narratives for China press and digital platforms. Key projects include the Murakami collaboration launch and the Shanghai Women’s Prefall show. · Build and nurture key press relationships across top fashion titles and emerging digital publishers. Oversee all women’s product related editorial shootings from concept to publication, ensuring creative alignment and flawless execution. Achieved NO.1 DMR ranking in women’s category, making the strongest result for LV China. · Curate and recommend suitable talents for editorial and campaign projects, ensuring alignment with the brand’s aesthetic codes, storytelling direction, and press strategy. · Supervise my team, ensuring consistent execution, reporting, and KPI measurement

Burberry

Assistant Manager Digital Marketing

Burberry • Período integral

May 2018 - Mar 2024 • 5 yrs 10 mos

· Initiated「Burberry Generation」local artist collaboration content program, bridging fashion and art through 17 episodes and 2 exhibitions, engaging over 30 creators. · Lead social influencers strategy and operations, building strong relationship with digital publishers, KOLs and KOCs. · Collaborated cross-functionally with HQ to localize creative assets for Chinese digital ecosystems. Worked with creative teams on social-first local content creation, development, and production, such as CNY, 520, mother’s day, and customized RED local content. · Developed social innovation projects (gaming, NFTs, social retail) that expanded audience engagement.