joanna Penn

Website Developer & Sales Funnel Automation Expert

Website Learners • Freelance

Oct 2026 - Present • 0 mos

I help businesses and agencies establish a strong online presence through professional website development, sales funnel design, and intelligent marketing automation. My work focuses on creating user-friendly digital experiences and connecting business tools to improve lead generation, customer engagement, and operational efficiency. My expertise includes building responsive websites, designing landing pages, developing sales funnels, and optimizing website layouts to guide visitors toward taking action. Using GoHighLevel, I create integrated systems that connect websites, forms, calendars, CRM pipelines, and automated follow-up sequences. This allows businesses to manage inquiries, track prospects, and maintain consistent communication throughout the customer journey. I also specialize in workflow automation, email and SMS marketing, appointment booking, lead capture, and customer relationship management. I work with tools such as Zapier, Make, and n8n to connect applications and automate repetitive tasks. My additional experience includes AI-powered website solutions, chatbot integration, and marketing system optimization to help businesses improve their digital processes. For every project, I prioritize understanding the client's goals, selecting suitable tools, and delivering a solution that is functional, organized, and easy to maintain. I pay close attention to website usability, workflow accuracy, mobile responsiveness, and integration performance. Whether a client needs a new business website, a high-converting landing page, an automated booking system, or a complete GoHighLevel funnel setup, I aim to provide a solution tailored to their requirements. My objective is to help businesses strengthen their online presence, simplify their marketing activities, reduce manual work, and build scalable digital systems that support long-term growth.

CRM & Marketing Automation Specialist

CRM • Freelance

Oct 2025 - Present • 1 yr

I specialize in helping businesses, entrepreneurs, and agencies improve their marketing operations through CRM management, workflow automation, and digital marketing solutions. My experience focuses on building organized systems that help businesses manage leads, nurture prospects, improve customer communication, and streamline repetitive tasks. I work with GoHighLevel to configure CRM accounts, organize contact databases, create custom workflows, manage sales pipelines, and implement automated email and SMS follow-ups. I also develop landing pages, business websites, and sales funnels that support lead generation and customer engagement. In addition, I set up appointment calendars, booking systems, forms, and integrations to create a smoother customer journey. My expertise also includes Klaviyo email marketing, audience segmentation, campaign management, automated email sequences, cold email systems, and AI-powered website solutions. I use tools such as Zapier, Make, and n8n to connect applications, automate business processes, and improve operational efficiency. For every project, I focus on understanding the client's objectives and selecting solutions that fit their business needs. I pay attention to workflow logic, system organization, accurate configuration, and reliable implementation to ensure that each setup is practical and easy to manage. I also help businesses identify opportunities to improve their existing CRM systems, strengthen lead nurturing, reduce manual workloads, and maintain consistent follow-up with potential customers. Whether working on a new automation system or optimizing an existing setup, I aim to deliver solutions that support productivity and sustainable growth. My goal is to help businesses build smarter marketing systems, improve customer relationship management, and make better use of digital tools to achieve their objectives.

GoHighLevel Specialist & Digital Marketing Expert

GoHighLevel Expert - Go HighLevel Consultant - GHL Agency • Freelance

Mar 2024 - Present • 2 yrs 7 mos

I have over 3 years of experience helping businesses, entrepreneurs, and digital marketing agencies build effective online systems that support lead generation, customer engagement, and business growth. My expertise combines GoHighLevel CRM management, website development, sales funnel creation, and marketing automation to help clients streamline their daily operations. My responsibilities include setting up and optimizing GoHighLevel CRM accounts, organizing contacts, building sales pipelines, creating custom workflows, and implementing automated email and SMS follow-ups. I develop professional websites, landing pages, and conversion-focused sales funnels designed to guide visitors toward taking action. I also configure calendars, appointment booking systems, forms, surveys, and lead capture processes to improve customer management. In addition to GoHighLevel, I work with Klaviyo for email marketing, audience segmentation, campaign setup, and automated email flows. I also support cold email systems, lead generation processes, AI-powered website solutions, and third-party integrations using tools such as Zapier, Make, and n8n where appropriate. I focus on understanding each client's business needs before developing a suitable solution. Whether a business requires a new CRM setup, an automated lead nurturing system, a redesigned website, or improvements to an existing marketing funnel, I aim to deliver organized, scalable, and easy-to-manage systems. My approach emphasizes attention to detail, clear communication, reliable delivery, and continuous optimization. I strive to help clients reduce repetitive tasks, improve lead management, strengthen customer follow-up, and create a more efficient sales process. I am committed to providing practical digital solutions that align with business objectives and support long-term growth. My goal is to help businesses and agencies use technology, automation, and digital marketing more effectively.