Manual de Identidade de Marca

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My process begins with a discovery phase, where I conduct interviews and workshops to understand the client's vision, goals, and target audience.

Brand identity includes everything: the voice, the message, the values, and even the experience you have with it. Visual identity is how a brand shows itself visually.

When developing a style guide, I carefully consider elements like color, typography, and imagery, selecting each with intention. Colors are chosen not only for visual appeal but to evoke the right emotions

A style guide should account for various platforms and materials, ensuring that the brand looks consistent across digital, print, and social media channels.

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