Carolina T

Experience Designer – Bilingual | Salesforce

Concentrix

Aug 2025 - Present • 1 yr 1 mo

Led cross-functional workshops wit h Product and Engineering teams to identify pain points and align on solution definition across Sales, Suppor t, and Operations workflows. Built end-to-end User Journey Maps, identifying improvement oppor tunities t hat expanded t he scope initially defined by t he Product team. Redesigned workflows used by 2,000+ internal users, simplifying critical processes and reducing operational friction. Facilitated Design Charrettes to align UX practices criteria and strengt hen collab

Senior Product Designer

uin

Dec 2024 - Aug 2025 • 8 mos

Led t he design of t hree B2B products from Product Discover y t hrough MVP deliver y, defining t he value proposition and leveraging insights from n1u on loyalty and engagement into fintech solutions. Defined t he information architecture and functional structure for each product alongside Business, Sales, and Engineering stakeholders. Designed t he ecosystem 's core backoffice, facilitating ideation and feature prioritization workshops. Translated business oppor tunities into viable digital solutions, balancing user needs, business goals, and technical feasibility. Key Products: Gaming Hub: API-integrated platform enabling fintechs to offer discover y and redemption of digital goods. GET (Gamification Engine Technology): gamification engine wit h missions, streaks, and rewards, turning financial transactions into interactive experiences. Tokenized Loyalty: vir tual-currency-based loyalty system enabling users to earn and redeem tokens wit hin t he ecosystem.

Senior UI/UX Designer

Fintech • Período integral

Jun 2023 - Nov 2024 • 1 yr 5 mos

Identified an 87% onboarding drop-off (16,000 downloads vs. 2,000 completed sign-ups), turning t he finding into a strategic priority for t he Product team. Led high-impact UX/UI improvements on t he production version while contributing to t he product's full redesign under a dual-track approach. Defined personas, User Journeys, and User Flows from scratch, collaborating wit h CX, Marketing, and Operations teams to lay t he foundations of t he experience. Rebuilt and documented t he product's real flows in Figma, aligning Design, Product, and Development. Applied Design Thinking and validated solutions wit h real users during t he Friends & Family beta program, incorporating feedback before launch.