Caroline

Social Media Strategist & Growth Manager

May 2024 - Present • 2 yrs 3 mos

Develop and implement strategic social media plans that help brands improve their online presence, strengthen audience relationships, and achieve measurable growth. Responsibilities: Conduct social media audits to evaluate brand performance, content effectiveness, and growth opportunities Research target audiences, customer behaviour, industry trends, and competitors to inform strategy Develop social media strategies, content pillars, messaging frameworks, and campaign ideas Create data-driven content plans aligned with brand objectives Analyze social media insights and provide recommendations to improve performance Identify growth opportunities through content optimization, audience engagement, and platform strategies Monitor key performance indicators (KPIs) including reach, engagement, audience growth, and content performance Recommend improvements to increase brand visibility, community engagement, and organic growth

Social Media Specialist

Feb 2021 - Present • 5 yrs 6 mos

Supported businesses with social media marketing activities designed to increase brand visibility, attract audiences, and improve digital engagement. Responsibilities: Assisted with planning and executing social media marketing campaigns Researched audience interests, market trends, and competitor activity Developed content ideas based on marketing goals and customer needs Created engaging social media content to support brand awareness Optimized posts using relevant keywords, hashtags, and platform trends Tracked social media performance and prepared insights for improvement Supported community engagement by interacting with audiences and responding to inquiries Helped improve online brand presence through consistent social media activities