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Português
$
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Caroline R
@caribougnier
Freelance all in one webmarketing
França
Francês, Inglês
Sobre mim
I help freelancers and SMEs transform their expertise into visibility, clients, and growth through digital marketing. I assist in defining digital marketing strategies, improving SEO and online visibility, creating or optimizing WordPress sites, and structuring client acquisition.
Habilidades
Caroline R
offline •
Conheça meus serviços
SEO Técnico
I will optimise your website ranking
Portfólio
Experiência profissional
Coty
Período integral • 1 yr 7 mos
Marketing Manager Travel Retail Europe/Africa Fragrance/Cosmetics/ Sun Care
Apr 2017 - Jun 2018 • 1 yr 2 mos
Lead a portfolio of 10 luxury fragrances and cosmetics brands including Gucci, Lancaster Sun, Bourjois, Escada, Joop, Stella McCartney, distributed in Duty Free across Europe/Russia/Israël/Africa. 1) Brand and P&L management: - Meet share growth, sales and financial targets; manage priorities in context of heavy workload - Lead Gucci fragrance reinvention and defend Lancaster #1 position in sun care.
Trade Marketing Manager Global Max Factor Make-up after P&G merger
Oct 2016 - Mar 2017 • 5 mos
Prepare job transition from P&G to Coty after merger. Roll-out in-store and portfolio strategy to markets and hand over to new team relocated in London.
Trade Marketing Manager Global Max Factor Make-up
Procter & Gamble • Período integral
Nov 2010 - Sep 2016 • 5 yrs 10 mos
Led in-store strategy through digital transformation with strong achievements in: 1) e-Commerce: improved the eMerchandising experience for top 10 e-retailers (Amazon UK/ DE, Boots UK, Otto DE, L'Etoile Russia...) : strategic assortment, taxonomy, filtering rules, content, site search, competitive benchmarking. 2) Trade Marketing: Development and implementation of the first on-line planogramming tool for the brand.
