Alexander B

Wix Studio Website Redesign & UX Specialist

Sep 2026 - Present • 1 mo

I specialize in redesigning existing Wix and Wix Studio websites that need a more modern appearance, better structure, improved usability, or stronger presentation across different devices. My redesign process begins with reviewing the existing website to identify issues with layout, navigation, spacing, typography, content hierarchy, responsiveness, calls-to-action, and overall user experience. Rather than simply changing colors or replacing a few sections, I focus on improving how the website works as a complete experience. I can restructure pages, reorganize sections, improve visual hierarchy, refine navigation, modernize typography, redesign buttons and calls-to-action, improve spacing, and create a more consistent design system throughout the website. Responsive design is an important part of my redesign workflow. I review how sections, text, images, buttons, menus, and other elements behave on desktop, tablet, and mobile screens and make the necessary adjustments to create a consistent experience across devices. I also consider the purpose of each page when redesigning a website. A homepage may need a clearer introduction and stronger user journey, while a service page may need better content organization and calls-to-action. Landing pages may require a more focused structure, while ecommerce pages may need clearer product presentation and navigation. I can work with an existing Wix Studio website while preserving important branding, content, and functionality, or help restructure the experience when deeper changes are required. My goal is to transform an outdated or poorly structured website into a cleaner, more modern, responsive, and user-friendly digital experience that better supports the client's business objectives.

Wix Ecommerce & Landing Page Designer

Aug 2026 - Present • 2 mos

I design and optimize Wix ecommerce websites, landing pages, service pages, and other conversion-focused website experiences for businesses that need a clear path from visitor attention to action. My work combines modern visual design, responsive layouts, user experience, content hierarchy, and strategic calls-to-action. For ecommerce websites, I can work on storefront layouts, product presentation, collection pages, product sections, navigation, promotional areas, and supporting pages. I focus on making important information easy to find while maintaining a consistent visual identity throughout the shopping experience. For landing pages, I create focused layouts that communicate the offer clearly and guide visitors toward a specific action such as submitting a form, booking a service, requesting information, or purchasing a product. I consider the relationship between the headline, supporting content, visuals, benefits, trust elements, calls-to-action, and page flow. I can also redesign existing landing pages and ecommerce pages when the current structure feels outdated, confusing, or inconsistent. This may involve reorganizing sections, improving typography and spacing, strengthening visual hierarchy, refining calls-to-action, and optimizing the responsive experience. Mobile responsiveness is incorporated into my workflow because ecommerce and landing pages need to remain easy to use across different screen sizes. I review the placement and behavior of key elements such as menus, buttons, forms, product images, text blocks, and calls-to-action. I can work from an existing Wix website, brand guidelines, Figma reference, competitor examples, or a client's existing content. My objective is to create a professional Wix experience that communicates the brand clearly, provides a smooth user journey, and supports the specific business action the website is designed to generate.

Shopify CRO & Ecommerce Optimization Specialist

May 2026 - Present • 5 mos

I worked with Shopify businesses to identify website issues that could create friction for visitors and prevent potential customers from moving confidently toward a purchase. My work focused on Shopify store optimization, conversion rate improvement, user experience, product presentation, and ecommerce SEO fundamentals. I reviewed store structure and customer journeys to identify opportunities across the homepage, collection pages, product pages, navigation, and checkout experience. I redesigned and optimized Shopify storefront sections to make important information easier to find and products easier to understand. This included improving value propositions, calls to action, product descriptions, collection organization, trust elements, promotional sections, and mobile layouts. I also customized Shopify themes and storefront components where the standard theme functionality did not adequately meet the business requirements. For B2B and wholesale stores, I worked with requirements such as wholesale pricing, customer accounts, quantity-based purchasing, product catalogs, and streamlined ordering flows. I considered the different needs of retail shoppers and business buyers when structuring the storefront and helped create clearer paths for each customer type. I also applied ecommerce SEO principles to improve site organization and discoverability, including logical product and collection structures, page content, headings, metadata considerations, and internal navigation. My goal was to create Shopify stores that were visually professional, easy to navigate, responsive across devices, and structured around measurable business objectives. I worked closely with clients throughout projects to understand their challenges, recommend practical improvements, implement approved changes, and ensure the final store aligned with their brand and commercial goals.