
Bridget S
Global Vice President, Marketing
Habilidades

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Experiência profissional
Vice President, Marketing
Xsolla
Jun 2022 - Feb 2025 • 2 yrs 8 mos
Promoted to VP to scale the integrated marketing function globally, adding regional marketing across Americas, EMEA, APAC, and China to existing scope. Reported to CMO; led team of 25 across brand, content, performance, and regional marketing. Managed $15M global marketing budget. Built Xsolla's integrated marketing function from scratch, establishing the foundational demand generation infrastructure, CRM systems, and audience strategy that would scale the business globally.
Global Franchise Marketing
Hasbro
Aug 2012 - Jun 2022 • 9 yrs 10 mos
Senior Associate
Digitas
Jan 2008 - Jul 2012 • 4 yrs 6 mos
Led digital brand marketing and performance optimization for P&G brands including Tide, Downy, Crest, and Oral-B across paid, owned, and earned channels. Launched first social media presence for Tide and Downy from scratch, establishing brand voice, community frameworks, and performance benchmarks.