Florence A

Generative Engine Optimization (GEO) Specialist

FFUN Group • Freelance

Nov 2025 - Mar 2026 • 4 mos

I specialize in optimizing brands for visibility across AI-powered search engines and generative platforms such as ChatGPT, Google AI Overviews, Perplexity, and other AI-driven discovery systems. My work focuses on structuring brand content and digital presence so that businesses are easily understood, cited, and recommended by AI systems when users search for solutions in their niche. I combine SEO principles with AI content structuring strategies to improve how brands are interpreted by generative engines, ensuring they appear in AI responses, summaries, and recommendations. Key Responsibilities: 1. AI search visibility strategy (GEO optimization) 2. Content structuring for generative engines 3. Entity-based brand positioning 4. Keyword-to-intent mapping for AI systems 5. Optimizing brand messaging for AI interpretation 6. Competitive AI visibility analysis Impact: Helped brands improve discoverability in AI search environments, strengthen topical authority, and increase chances of being recommended in AI-generated responses.

Market Research Specialist

Jack Jaffa & Associates • Meio período

Jul 2025 - Nov 2025 • 4 mos

I help businesses make informed decisions by conducting in-depth market research and competitor analysis to uncover growth opportunities, positioning gaps, and customer insights. My work focuses on understanding industry trends, analyzing competitors’ strategies, and identifying what drives customer behavior in specific markets. I translate research findings into clear, actionable strategies that help businesses refine their offers, improve targeting, and increase conversion rates. I also build detailed customer profiles and segmentation insights to help brands better understand their audience and communicate more effectively across marketing channels. Key Responsibilities: 1. Market trend and industry analysis 2. Competitor research and benchmarking 3. Pricing and offer structure analysis 4. Customer behavior and demand research 5. Ideal customer avatar development 6. Strategic insights and growth recommendations Impact: Helped businesses reduce guesswork in marketing, identify profitable opportunities, and improve decision-making through data-driven insights.

Brand Strategist & Market Research Specialist

Fast Charleston House Buyer • Meio período

Apr 2024 - Nov 2024 • 7 mos

I work with service-based businesses, startups, and online brands to develop clear brand strategies, improve market positioning, and increase conversion through structured messaging and research-driven insights. My responsibilities include conducting market research, competitor analysis, and customer behavior studies to identify growth opportunities and positioning gaps. I create detailed ideal customer avatars, brand messaging frameworks, and value propositions that help businesses communicate more effectively. I also support clients in refining their offers, improving marketing clarity, and aligning their branding across websites, ads, and social media platforms. Key Deliverables: 1. Brand strategy development and positioning 2. Market and competitor research reports 3. Ideal customer profile creation 4. Brand messaging and communication frameworks 5. Marketing direction and content strategy support Impact: Helped businesses gain clearer direction, improve targeting, and build stronger, more consistent brand identities that attract the right audience.